Thursday, July 23, 2009

Sage Twitters it Right!

You may remember some time ago I blogged (Be Smart Not Right!) on the handling of the Kashflow PR attacks on Sage, and that I felt that perhaps the Sage guys were missing a trick in getting too "formal" with Duane.

Well, I take my hat off to them and in particular to Paul Stobart, UK MD of Sage, by cutting through the BS and communicating directly and in real time with their channel partners and customers through Twitter yesterday.

There are those that might claim that Sage's partner base is too large, and indeed there may be even those over the years that might have wanted to take the knife to cut it down to a more manageable size. Right or wrong, this sort of initiative allows the company to directly interact with the more active and lively parts of the channel, which is what Sage clearly needs to do in order to stay at the forefront as a lead vendor in the SME market.

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