Thursday, November 1, 2012

New CEO and Positioning Launch at Infolinks

Infolinks - a Goldrock portfolio company - has recently recruited a top notch CEO to take the company to the next level. His name is Dave Zinman and he is one of the founders of the ad server as the former GM of the display ads division at Yahoo! We are very excited to have him on board.

Dave has hit the ground running with new messaging to the market. Infolinks has subsequently launched its In3 platform (Infolinks Intent Intelligence) - to help website publishers better monetize their properties. The technology can best understand a visitor's intent and present the most relevant advertisements  In addition, since most internet users ignore traditional display ads today, Infolinks ad units are placed in areas that can attract the attention of the visitors without obtrusiveness.

And if you will be in New York for Ad:Tech next week, Infolinks will be there!

Good luck to the team.

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