Thursday, May 2, 2013

Goldrock has a new investment - ClickTale!

We are delighted to inform you that our Fund has completed its seventh investment into Israeli growth company ClickTale, the innovator in the growing market of In-Page Analytics. Our Fund has invested together with a investor group that Goldrock represents, and alongside European technology investor Amadeus Capital Partners. The investment into the company will fund product development and accelerate ClickTale’s global growth.

While traditional web analytics track only page-to-page navigation, ClickTale records and analyzes the True-to-Life User Experience™ inside the page helping businesses achieve their online goals such as converting more site visitors into buyers or increasing engagement with si
te content. ClickTale’s premier product, ClickTale® Core, provides anonymous playback of user browsing sessions, aggregated heatmaps of in-page activity, as well as tools to increase form completion and optimize conversions.

Most companies recognize the importance of the user experience, but few have visibility into their users’ website activities.  A recent Baymard Institute review revealed that a full 67% of shopping carts are abandoned prior to checkout.  Since ClickTale provides full visibility by capturing the entire browsing session including every mouse move, click, hover and scroll, online marketing and ecommerce managers can finally discover and understand why customers abandon shopping carts, what errors they experience, and where poor user experience frustrates them.

While working with some of the world’s leading websites, ClickTale has created the Online Optimization Cycle™ to help them maximize the speed and effectiveness of site improvements. The Online Optimization Cycle is a best practice that combines traditional web analytics and A/B testing with ClickTale’s In-Page Analytics to iteratively improve the user experience resulting in better conversion rates, increased revenues and higher ROI from existing marketing activities.

Founded in 2006, ClickTale has more than 80,000 clients, including some of the world’s largest websites such as T-Mobile, CBS, and Lenovo.

David Ram will be joining the ClickTale board on Goldrock’s behalf.

This is an exciting addition to our portfolio. Mabruk!

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