It revealed some fascinating facts about how private equity firms communicate out to the world.
- 88% of business owners have difficulty finding useful, relevant information on private equity funds
- Over half of PE firm websites scored an "F" on Pivot Partners' Transparency Test
- 86% of Limited Partners think that private equity has a poor reputation with the general public
Clearly the PE industry needs to be spending more time working out how to communicate better.
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To see the full survey click here.